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Music

The sector at a glance

The music industry is three overlapping businesses that share the same artists. Recorded music turns a master recording into streams, downloads, vinyl and licences. Publishing owns the underlying song and collects mechanical, performance and synchronisation income through PROs, the Mechanical Licensing Collective and direct deals. Live music sells tickets, bar and merch through venues, promoters, agents and tour production, and is where most working artists actually earn. Around them sit managers, labels and distributors, recording studios and producers, music lawyers, publicists and a data and tooling layer. Austin is the self-declared Live Music Capital of the World: a dense club circuit from Antone's and the Continental Club to the Red River strip, a nationally significant promoter in C3 Presents, the longest-running music television programme in American history in Austin City Limits, studios with real lineage such as Arlyn, and a support ecosystem (HAAM, SIMS, the Texas Music Office, the city's Music and Entertainment Division) that exists because the local business runs on thin margins. The buyer of music-industry content is rarely a hobbyist: it is an artist deciding whether to sign, a manager building a release plan, a venue owner running a settlement, a studio owner filling downtime, or a brand or agency clearing a song.

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